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Help, helps

On 14th October, the Australasian College of Dermatologists will be launching a new social media campaign, Help, helps, to encourage and empower the many Australians living with chronic skin, hair and nail conditions to seek help and to raise broader awareness of the impact of these conditions.

Why Help, helps?

As the body’s largest organ, our skin is vitally important to our health and wellbeing. Australians living with chronic skin, hair and nail conditions like eczema, psoriasis, alopecia, acne and vitiligo understand only too well how enormously challenging these conditions can be, both physically and emotionally, changing the way people live their lives. 

Finding the best possible treatment and support can make a huge difference. 

Help, helps  aims to encourage and empower the many Australians living with chronic skin, hair and nail conditions to seek help and to raise broader awareness of the impact of these conditions.  

What’s happening?

Help, helps videos will feature Australians talking about their journey of living with skin, hair and nail conditions. They and their dermatologists reflect on the importance of understanding the impact of these conditions on people’s self-esteem, relationships and ability to do the things they enjoy. They share how they have adapted to living with their skin condition and the difference seeking help from a dermatologist has made.

We’ll also be launching our Help, helps resource hub to encourage Australians to seek help, talk to their dermatologist or GP about how their condition is impacting them, and to connect them with patient supports groups, mental health organisations and other sources of information and support. 

Help, helps  and it’s only a conversation away.

How you can be involved in Help, helps

Your stories are powerful. We want to hear about what has helped you, a friend or family member in living life with a chronic skin, hair or nail condition. What has made a difference?  

What support, tools and strategies do you find valuable?  Are you part of a support group? Are there things you do to prepare for an appointment with your dermatologist or GP? What other strategies do you use so you can get on with your life?

Tell us about how help and support has helped you so that we can work together to reach out to other people impacted by skin, hair and nail conditions so they know that they don’t need to do this alone. 

Sharing your story is simple

Write your Help, helps advice on an A4 or A3 sheet of paper.  Take a photo and email* it to helphelps@dermcoll.edu.au by 30th September 2021.

Your photo will be used as part of a photo montage on our Help, helps resource hub webpage and social media, launching 14 October.

*By submitting your photo(s) you consent to us using, editing and publishing them (which may contain your image or that of your family and friends) in any of our publications and materials (including written, electronic or multimedia materials) for distribution anywhere in the world.

To share this opportunity to be involved, download our Help, helps campaign flyer here. 

For newsletter text and images to share this opportunity with your own networks, download our toolkit here.

Help spread the word

Follow us on social media to have first-hand access to campaign information and resources.

Like and share Help, helps campaign on ACD social media on 14th October. Use the hashtag #helphelps #worldskinday2021

What is the World Skin Health Day initiative?

The Help, helps campaign is being launched as part of the Australasian College of Dermatologists involvement in the annual World Skin Health Day initiative. The initiative is a joint project of International League of Dermatological Societies (ILDS) and the International Society of Dermatology (ISD) and aims to recognise and promote skin health around the world. 

Each year since 2018, the Australasian College of Dermatologists has run a campaign showcase the diversity of skin diseases in Australia, highlight the psychosocial impacts of living with skin, hair and nail conditions and call for investment to ensure all Australians with skin, hair and nail conditions can access the timely, appropriate care they need.

People with chronic skin, hair and nail conditions, such as eczema, psoriasis, alopecia, acne and vitiligo often experience significant emotional and psychosocial distress. This can include pain, itch, increased levels of depression, anxiety about their physical appearance, fear of stigma and social isolation, impacting almost all aspects of daily life and their personal relationships.

Finding the best possible treatment and support can make a huge difference.

Dermatologists are the medical specialists in conditions of the skin, hair and nails. Find out more about what a dermatologist does and how to see one at www.dermcoll.edu.au/community/

Previous skin health campaigns

Since 2018, College has run an annual campaign to showcase the diversity of skin diseases in Australia and highlight the psychosocial impacts of living with skin, hair and nail conditions. We are grateful to all the patient support groups for working with us and ensuring the voices of patients are heard and understood.

2020

We helped Australians navigate how they access specialist dermatologist care in a new way in the new normal, with the launch of our resourceYour dermatology telehealth appointment: A five-step guide.

In launching the guide, we reminded Australians that when it comes to telehealth appointments, it’s OK to ask questions. Asking questions will help you get the best possible care and support.

View the campaign here

2019  

We examined the impact of chronic skin, hair and nail conditions from the patient perspective, their psychosocial impacts in the form of stigma and discrimination, and challenges with access with the launch of our report:

More than skin deep: Skin diseases in Australia –  navigating the healthcare system

2018 

College launched an online social media campaign with a theme “Understand” to promote unique experiences of patients and help build a connection between dermatologists and patients.

View the campaign images here

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Media releases

We will be providing more information for the media as we get closer to the launch of the Help, helps campaign and resource hub on 14 October 2021.
 
For information or to arrange an interview with a dermatologist, please contact:
 
Sarah Stedman
Marketing and Membership Manager
The Australasian College of Dermatologists
+61 2 8741 4131 | mediaenquiries@dermcoll.edu.au