2018 marketing campaign launch

Posted 6 years ago

The College 2018 marketing campaign will launch next Wednesday 6 June with a national public relations campaign incorporating a You Gov poll, video news release and digital media kit. A state based integrated media relations campaign with local dermatologist spokespeople and patient profiles will also be implemented.

The focus of this year’s campaign is the target audience of men over 50 at risk of skin cancer. There will also be social media posts on College social media channels from Monday, so please share them.